03
Jan
09

Redmedia launches Bloowe. Ignites Web+Event Marketing Approach.

The company that successfully implemented the online marketing campaign of the movies “Ploning” and “Dayo” launches its new business team.

 

The new business team is to be called “Bloowe”, (bluwi). Bloowe is the event management group of Redmedia that will focus on events that need Web Marketing support.

 

It will be the fusion of Web and Event.

 

The bloodline of Redmedia began from the web. Therefore, the services must revolve and evolve around the web.

 It’s been long due that companies now must use the combined approach of Web Marketing and Event Marketing. The greatest ROI in marketing in external and internal events are respondents to Event Marketing (24%) and Web Marketing (18%). Only 5% for Broadcast Advertising and 9% for Print Advertising, according to the report on Worldwide and Asia-Pacific event marketing of a US-based agency..

If the client’s objective is to reach new customers, then this Web+Event approach in marketing is a must.

Traditionally, the event leans on concept and treatment, stage design, spectacular sights and sound, dynamic hosts, and performers. As a lead tactic, event must be taken under consideration with the support of new media such as the Web.

Bloowe will utilize the best possible and impossible web strategies to further strengthen its event management services. It will use the web as a medium to promote the event and to gather information that clients need. It will not be limited to using social media network sites and their applications. The group’s mantra and trajectory is to provide “Socially Exciting Event Services”. It will assist companies get closer to their customers and target market. It will focus more on strategizing, event implementation, and providing value added online services to clients such as blog efforts on pre and post events.

The group will be composed of web experts, bloggers, and event group partners.

Bloowe is Redmedia’s second business platform next to Inboundpass, the most controversial online source of UAAP, NCAA, PCC, and other Philippine collegiate basketball leagues.

Apparently, Redmedia is redesigning its new website to include its platforms and other information.

 

Email: inbox@redmediacrm.com

 


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